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Business (love) in the time of corona

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Instagram

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Let's do a pop quiz!💥.
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What best describes your marketing style for your business:
A. I'm an organization master. My engagement on all platforms, blogs and emails to my clients are amazing, I see 6-8 referrals a month, and have several price increases a year. I provide value in all communication to my clients.
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B. I do my best for sure. I've taken some classes, I post a few times a week and intermittently send emails to my clients. I don't have a solid strategy, but I put in the effort.
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C. Honestly, it annoys me that we have to spend so much time marketing. I am tired after a long day in the salon and I didn't sign up to be taking a dozen pictures of each guest I see and trying to stand out in the crowd is frustrating. I don’t have any energy to come up with new material to send out to my clients.

Want to know the reality?.
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Marketing doesn't have to be a time-consuming beast friend.🙌🏻Standing out in the crowd is still SUPER easy because so many stylists haven't taken the time to master the tools or system yet.💃🏻.
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Once you learn the strategies, it just becomes second nature.💫.
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But here is what I will say:.
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If you're a "reactive" marketer - meaning you don't kick it into high gear until you have a slow month or are forced to - this is the long-term effect:.
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1. It forces you to use panic tactics like discount services, free haircuts, and special offers instead of filling your books with full paying guests.
2. It creates a business model with ups and downs where some weeks are slammed and others are empty.
3. The worst one yet-it forces you to live in scarcity. You can't save money because nothing is stable and it's all feast or famine.
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None of that is scalable and forces us to hurt badly when things don't go as planned.
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This is NOT the time to hit pause in your business. This is the *reset* button most of you have been waiting for. 👏🏻👏🏻👏🏻.
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Get prepared and get into action NOW!✨Want to learn more? Head to the link in my bio!

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Hi loves! Happy Saturday💜 Question for ya:.
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*Are you ready to scale, grow and market to a perfect target-market clientele?.
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*Do you want to work less while earning more?.
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*Do you wish there was a roadmap you could follow that would create a steady stream of clientele month after month?

YES YES & YES! 🙌🏻💃🏻.
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Comment below which one of these ideas resonates with you most! I may have just the right idea to help you out! ⬇️⬇️⬇️

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I’ve been seeing some new faces around here, and some of you may only know me as my title of a Chicago hairstylist!💇🏻‍♀️.
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But there’s so much more to my work than that, especially given the current status of our world!🌍.
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My days consist of creating content for my social media pages, blogs, weekly newsletters and 4 live masterclasses that I just taught!🎉.
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It may not be glamorous, but even after 10 years, I still wake up every day grateful to do what I love. Are you new around here? If so, shoot me a DM so we can connect!

P.S. I got engaged a few months ago & my fiancé has been a LIFE saver by picking up the slack with our dinners & doggie walks for the last two weeks while I’ve been preparing for and in launch mode!!❣️

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We don’t have the gift of revenue right now, but we have the gift of time.💫 What will you do with your time NOW that will set you up for consistent clients in your chair for the rest of the year?

In tomorrow’s Masterclass at 2:00 pm CST, I’m sharing 5 secrets to attract high paying clients. These secrets are a taste of what’s to come with my new online course that I just launched. Doors close on April 9th!

There’s so much work to be done while we have the precious gift of time.✨ Register for the Masterclass by responding in the comments below “YES” or send me a DM!
You don’t want to miss out!💚

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Have you ever wondered how I got started as a business owner during a recession ten years ago?!😳🤔.
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Simply put, it all began with a TON of loyal clients that left with me from the big corporate salon I was an employee at and some guts!.
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Did I mention I had no business plan and almost no $$ in the bank at that time????🙊.
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A small idea to work for myself turned into a dream, and that dream turned into reality! Now, I couldn’t imagine my life any other way! I’m a true believer that if you can dream it, you can do it!🙌🏻💞.
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In this podcast interview that just dropped, @leahmelissalynch is taking it ALLL the way back to when I first started out!.
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Check out the interview where I was a guest on The Persistent Heart podcast here ⬇️⬇️⬇️.
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https://leahlynch.podbean.com/mf/play/pphxxe/Gina_Scalpon_.mp3

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I’m spent friend.
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The first thing I have to say is, WHAT EXTRA FREE TIME?! Everyone’s talking up quarantine like it’s the perfect time to learn a new language😳🤪.
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For me, it’s been 2 weeks -I think- of adjusting my messaging to be the opposite of tone deaf (tone hearing) and doing all the live videos!.
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•was a guest on 2 new podcasts (coming out soon!) Check out the previous podcasts I was on here:.
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http://www.glamhairus.com/2019/12/omg-again/

http://www.glamhairus.com/2019/11/im-feeling-famous/ .
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•taught two live masterclasses on How To Attract High Paying Clients🙌🏻💃🏻.
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•posted on my social media accounts 7 days a week💫.
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•showed up live 3 times a week on Instagram and Facebook to teach what I know about running a small business (I can’t believe I went from a one woman show 10 years ago to a team of 14!)💚.
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•I launched my online course that teaches hairstylists and other service-based business owners how to have a business and life they love💪🏻.
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Here’s what a few of the attendees had to say about last week’s masterclass⬇️.
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“Hi Gina!! I loved your masterclass! You are absolutely adorable and I loved your energy and ideas. Such great tips! I am so appreciative you gave me the opportunity to see today’s class.”.
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“Hi So i enjoyed your class so much!”.
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“Oooh yes! Work smarter not harder. Love these tips!”.
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“Girl you should see my notes... my hand can’t write fast enough!”.
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“I want to be in your position. I’ve done hair for 13 years and have some clients I’d like to weed out. But I also want to be professional about it. I’m intrigued over this. Listening...”.
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“Definitely some great ideas to take away!”💜💜💜.
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I'm teaching 2 more masterclasses this week on Thursday at 2:00 & 5:00pm CST!.
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Want in? Reply in the comments below and I’ll send you an invite!

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Question dear #smallbizowner friends...
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If you could make the same amount of money in 2020 as you did in 2019 and work significantly less hours, would you want to learn how?!.
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There’s one caveat: you’d most likely need to shift your mindset on how you run your day-to-day operations and you’d have to spend quality time implementing what you learn.

Would you want to learn?

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Do you have a secret ingredient? No, I don’t mean your grandmother’s Irish soda bread recipe!🤔🤣😜.
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I mean the key component to what makes you successful! The secret ingredient that helped me get to where I am today is definitely showing my client’s feedback from the surveys I send to them after their appointment!.
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Combine that with showing behind the scenes of my business and my expertise as a hairstylist on social media, in my blogs and in my weekly newsletters! There you have it: my recipe for success!.
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While you have some time away from your clients, send them a survey to fill out about your services!.
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*If you have reviews on Yelp, go there right now and save them! Why? You don’t own that platform so if they close next week or decide to start charging for their platform, you’re screwed! Instead, send your clients a set of specific questions in a survey!.
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BONUS: you can use their feedback as social proof like I did in this post💃🏻💃🏻.
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Thank you @kt.hoff for your kind words🙏🏻💫.
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Q~How likely is it that you would recommend our on-site hair and makeup services to a friend or colleague?

A~”Extremely likely!!! I would refer Gina and her team to anyone. They are professional, do a great job, and are FUN!! They made my wedding morning perfect and the girls were all so happy with how their hair and makeup turned out!”.
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What’s your secret ingredient?

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Hey there friend!💫 I just want to thank you for being awesome! It is never lost on me that I am so very lucky to get to do what I do!.
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Of course, I’ve put in years of work, stumbled countless times and still got back up, but all of that would be in vain if not for people like YOU who keep me going!💜. .

So as a solid THANKS, DARLIN’ for everything you are, I’m hosting a free masterclass on Facebook tomorrow at 4:00 pm CST! You make it all worthwhile! Are you coming?

The topic is: How To Attract High Paying Clients.
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Please respond in the comments below if you’re interested and I’ll send you an invite!😘

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